Very Durable
I have been a river guide in Moab, Utah for 11 years now and I would guess I have worn your hat for at least 1000 days. I have tried every possible hat around to try and stay out of the sun, stay cool, and prevent skin cancer. The longest I have ever kept a single hat before was one season. Straw hats only last a few days on a river trip because they either get wet and soggy, or just get crushed. The canvas hats don’t hold their shape, especially in wind. Your Tech-Straw material is practically indestructible. My 5 year old hat was crushed under several rocket boxes on my raft, and the hat returned to its original shape within a day. It has been submerged hundreds of times, blown away into the tamarisk jungle, and I even drove over it with a fully loaded trailer, and it still holds its shape. Not only is the hat just plain bomber, but it looks great and has practical features that I use on a daily basis. The stampede strap stows away very conveniently to the back of the brim out of they way for the mornings before the daily afternoon headwinds pick up. The adjustable webbing band allows for a perfect fit. The headband is comfortable even on the longest days of the year when the sun burns down for 12+ hours. This hat is so durable that you aren’t going to make much money. Noone will need to ever buy another!!!