Yesterday Holly phoned to order a Folding Fedora Panama for her husband, to replace his old beloved hat. And last week Carol called to order a Riverz Scout for her husband to replace the hat he's been…

Our first location was in Berkeley, at the foot of University Avenue, a block from Sierra Design, a few blocks from The North Face and The Nature Company, a lively neighborhood of breweries, eaterie…

San Francisco Hat Company's first fashion magazine credit was in Elle—a fine woven Montecristi panama with long fringe on famed model Iman. The next month a San Francisco Hat panama with frayed…

Orvis was a long time purveyor of San Francisco Hat Company designs, starting with roll up panamas, which they sold by mail order and in their stores across the US and England, then fleece, cotton cap…

"A2 Music History" on Facebook just posted a celebration of sax player and Rock and Roll Hall of Famer Steve Mackay. Steve was one of Sally's Ann Arbor pals who moved to the California Bay Area. He co…